Your Business, Dec 2019/Jan 2020 issue By Amantle Mokubung I recently helped a client plan and host an event outside the hustle and bustle that is the Gauteng province. Being based in one of our country’s metropolitan cities, it is easy for a small business owner to fall into the trap of applying a blanket […]
Marketing to female tribes in 2018: Authenticity, purpose and representation is queen Your Business, August issue By Amantle Mokubung As a business owner, it is important for you to understand that it now takes a village of bold, vocal women who share similar values and beliefs to help position your company. However, this requires of […]
Social media marketing reality check for small businesses Your Business, February/March 2019 By Amantle Mokubing Social media marketing continues to reign supreme in 2019. While this sounds like the obvious inexpensive avenue for small business owners to take advantage of, the reality is that you might not have the time to execute the social media […]
Borrowing street cred for youth relevance in 2018 Your Business, June/July 2018 issue By Amantle Mokubung With South Africans paying tribute to the youth of the country during the month of June, I recently took time to reflect on the level of influence that the youth has had on our work as marketers. Tribes continue […]
How to make your brand stand out on social media Your Business, April/May 2018 issue By Amantle Mokubung Oftentimes, small business owners fall into the trap of perceiving social media platforms as merely tools on which they can have their logo and company name appear, and hardly ever see the need to have it properly […]
How to use your employees as brand ambassadors Your Business, May 2017 issue By Amantle Mokubung As a Marketer, I understand the importance in having companies spend between 5% and 10% of their revenue on marketing and have witnessed the rewards of complying with this general industry rule of thumb over the years. With that […]
Where my money at? The blurred line between leads generation and conversion Your Business, January 2018 By Amantle Mokubung Small business owners are often reluctant to invest money in marketing mainly because marketing has always been perceived as the “glam child” of the business. The reality is that whichever way you choose to look at […]
Marketing to female tribes in 2018 Authenticity, purpose and representation is queen… By Amantle Mokubung Aware of the level of influence and the buying power that woke¹ women hold, every company is attempting to lure this market in by attaching the tags “female”, “girl” or “women” in all their campaigns. The question is; how sincere […]
Storytelling for small business marketing Your Business, February/March 2018 issue By Amantle Mokubung If I had to recall back to the marketing communication that recently caught my eye, or should I say “captured my heart”, it will have to be the South African Love Story that was released by SA Tourism in October 2017. If […]
Non-traditional marketing strategies that work Your Business, August/September 2017 By Amantle Mokubung It feels like just yesterday when the simple act of brands going digital and social was seen as EVERYTHING – every brand needed to do it, it was the gospel! Consumers have since moved on by taking things a step further. In actual […]